List of products by brand Helena Rubinstein

Faster, more powerful and invincible skin strengthening with a new 100% Biotech formula that features new dermoactives and millions of sea fennel cells in each bottle. With a renewed dispenser format that provides the perfect dose.

Throughout the day, the skin is subjected to various aggressions that generate the production of free radicals in the epidermis. The epidermis is covered with a thin layer of dust, sebum and fine pollutant particles. As the skin is suffocated, it looks dull and coarse. HELENA RUBINSTEIN laboratories have developed a new weekly product to block impurities: POWERCELL ANTI-POLLUTION MASK. This new exfoliating balm removes with water and purifies the skin while ensuring its comfort.

The fine skin around the eye needs a regenerating and decongesting care capable of correcting dark circles, puffiness and pigmentary disorders related to fatigue. HELENA RUBINSTEIN laboratories have developed a new tailor-made product to strengthen the eye contour both day and night: POWERCELL 24H EYE CARE, a corrective and illuminating fluid for the eye contour. Enriched with native plant cells, it strengthens the skin and reduces dark circles under the eyes. The Light Complex (illuminating pigments) instantly illuminates the eye contour and visibly reduces the signs of aging.RESULTS: the look is illuminated day after day and dark circles are faded.

Inspired by the unparalleled depth of the feline gaze, Helena Rubinstein creates LASH QUEEN FELINE BLACKS WATERPROOF. The unprecedented combination of an enveloping waterproof formula with a volumizing brush with detangling grooves brings a new dimension to lashes for the most demanding women. With intense volume and bold length, this mascara offers the intensity of a feline, deep and irresistibly fascinating look. The advantage: Thanks to its unique and pioneering design, LASH QUEEN FELINE BLACKS WATERPROOF is a worldwide success. On a metallic body illuminated with golden highlights, a real leopard skin is created.

Over the years, women's skin loses radiance and evenness and their features lose definition. To enhance the complexion, give it luminosity and evenness and highlight the contours of the face, HELENA RUBINSTEIN has created the first radiance-activating fluid: LIQUID LIGHT. The LIQUID LIGHT illuminator provides a thin film that blends with the skin and offers a natural finish. Its foolproof formula reflects light and conceals the signs of aging. It enhances facial features and brings radiance to the skin for a radiant and sublime complexion. RESULTS: unified and illuminated skin.

"Wonder Blacks, the latest creation in the LASH QUEEN range, once again reflects the visionary spirit of Helena Rubinstein. INTENSIFY AND TREAT LASH QUEEN LASH QUEEN Wonder Blacks, both mascara and treatment, adds density and treats lashes one by one, even the smallest ones. Its 360 bristle brush wraps each lash like a treatment. It adds density and envelops the eyes with the softness of a caress. A REPAIRING FORMULA Its soft, enveloping gel formula dries immediately and releases a concentrated serum with prokeratin.

Inspired by lace, fine lingerie and sensual curves, LASH QUEEN SEXY BLACKS makes an indecent proposition to the eyes. With enhanced lashes and ravishing volume, the look becomes sexier than ever thanks to its "90-60-90" brush, inspired by a woman's perfect curves, and its volumizing formula. The advantage: resolutely feminine, LASH QUEEN SEXY BLACKS makes the most delicate codes its own. Inspired by lingerie, a black lace corset envelops the golden metallic packaging just as the finesse and softness of lace sublimate a woman's skin. To the touch, a sensual velvet sensation never before seen in a mask.

LASH QUEEN FELINE ELEGANCE. HELENA RUBINSTEIN's new iconic mascara, for lashes unfurled to infinity. The effectiveness of its flexible applicator is combined with a specially designed brush to cover all lashes and define them one by one with elegance. Enriched with shea butter, its light texture protects lashes, leaving them soft and silky all day long. Its creamy formula removes easily with warm water or your usual make-up remover. Intense unfolding and lengthening of lashes one by one

Inspired by the unparalleled depth of the feline gaze, Helena Rubinstein creates LASH QUEEN FELINE BLACKS. The unprecedented combination of an enveloping formula with a voluminous brush with detangling grooves provides a new dimension to lashes for the most demanding women. With intense volume mastered and bold length, this mascara offers the intensity of a feline look, deep and irresistibly fascinating. The advantage: Thanks to its unique and pioneering design, LASH QUEEN FELINE BLACKS is a worldwide success. On a metallic body illuminated with golden reflections, a real leopard skin is drawn.

Avant-garde from the start, Helena Rubinstein ventures even further with LASH QUEEN FATAL BLACKS, an innovation that is part of the brand's fascinating, luxurious and creative universe and offers an unprecedented brush/formula combination together with a marvelous packaging: a half-snake half-jewel case covered in precious metallic scales. Lashes are enhanced from the root for a dangerously predatory look. Under the effects of Helena Rubinstein's exclusive "Python" brush, the "ultra-grip" formula instantly wraps and tightens lashes. As if under a spell, they are lifted with devastating width and volume for a visibly enlarged look.

The skin has a natural ability to regain its shape. Over time, the skin loses this "shape memory" to which it owes its consistency and firmness. This phenomenon is directly linked to collagen degradation. Collagen, which represents 80% of the composition of young skin, is the main protein that ensures the skin's resistance and gives it density. When it diminishes, the eye contour loses its tone, the eyes sag and no longer reflect light properly: the skin becomes dull and wrinkles are fixed around the eye.

The skin has a natural ability to regain its shape. Over time, the skin loses this "shape memory" to which it owes its consistency and firmness. This phenomenon is directly linked to collagen degradation. Collagen, which represents 80% of a young skin's composition, is the main protein that ensures the skin's resistance and gives it density. NEW DISCOVERY: Collagens XII and XVI, or "shape memory" collagens, have been identified as the two main collagens involved in the extensibility of the dermis, a key factor in skin deformability and firmness.

The skin has a natural ability to regain its shape. Over time, the skin loses this "shape memory" to which it owes its consistency and firmness. This phenomenon is directly linked to collagen degradation. Collagen, which represents 80% of the composition of young skin, is the main protein that ensures the skin's resistance and gives it density. When it diminishes, the lips lose volume, firmness and colour and wrinkles appear around their contours.

The skin has a natural ability to regain its shape. Over time, the skin loses this "shape memory" to which it owes its consistency and firmness. This phenomenon is directly linked to collagen degradation. Collagen, which represents 80% of the composition of young skin, is the main protein that provides density to the skin. In 2013, Helena Rubinstein Laboratories revealed two fundamental collagens involved in the deformability of the dermis, the "shape memory" collagens: Collagens XII and XVI.

The skin has a natural ability to regain its shape. Over time, the skin loses this "shape memory" to which it owes its consistency and firmness. This phenomenon is directly linked to collagen degradation. Collagen, which represents 80% of the composition of young skin, is the main protein that provides density to the skin. In 2013, Helena Rubinstein Laboratories revealed two fundamental collagens involved in the deformability of the dermis, the "shape memory" collagens: Collagens XII and XVI.

ALL MASCARAS, Helena Rubinstein's legendary make-up remover! Instantly removes all types of make-up, even waterproof make-up, providing the eyes with a perfect cleansing, with total gentleness, to respect the fragile skin of this specific area.